The Relationship between Shopping Value, Purchasing Behavior and Shopping Satisfaction of Sporting Good Consumer
Hyun Ik Cho, Young Ho So
Abstract
Hyun Ik Cho, Young Ho So
Abstract
#shopping value #purchasing behavior #shopping satisfaction #expected and perceived hedonic value #expected and perceived utilitarian value
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#shopping value #purchasing behavior #shopping satisfaction #expected and perceived hedonic value #expected and perceived utilitarian value
Key concepts: Purchasing, Value (mathematics), Advertising, Business, Marketing, Consumer satisfaction, Mathematics, Statistics