2017•Unpublished venueRequires access
Customer statisfaction towards service quality in fast food restaurants
Siti Nur Zuraida Mas Wan, Nurul Aryani Jafri
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Abstract
This undergraduate project is about customer satisfaction towards service quality in fastfood restaurant. Fast food restaurant has become a highly revenue generated industry and rapidly growth in all over the world. Quality of service plays a vital role to make the customers happy
and insists them to revisit the restaurant. This research was carried out to discussfactors that influence customer satisfaction infastfood restaurant and also determine the most factors that more significant to influence customer satisfaction in fast food restaurant. From this research,
the fastfood restaurant may know how to enhance customer's satisfaction and make them loyal and also how to increase their revenue by improving service quality