Research on the Influencing Factors of the Willingness of New Professional Farmers to Participate in Skills Training and Its Promotion during the Development of Urban ModernAgriculture

Objective: Talent is the key factor in the implementation of the Rural Revitalization Strategy. Based on the willingness and influencing factors of new professional farmers to participate in skill training in the development of modern urban agriculture, this study seeks to study the education of professional farmers from the perspective of demand. Methods: Based on the questionnaire survey data of new vocational farmers in Wenzhou, this study systematically analyzed the current situation, training willingness, training methods, and training effect of new vocational training, and made quantitative statistical analysis of the original basic data. Combined with the characteristics of agricultural industry and post, this study empirically analyzed their perception of participating in skill training and the influencing factors. Results: The number of new vocational farmers willing to participate in training was significantly higher than that of farmers unwilling to participate in training. The frequency of technical problems encountered in agricultural production, the times of training, the evaluation of training effect, effect, cost, teacher level, hardware level, certificate, and other factors have a significant impact on the willingness of new vocational farmers to participate in skills training. Conclusion: This study proposes to build a vocational occupation education system to enhance the training intention of new occupation farmers. During the COVID-19, the innovative form of webcast sales realized the unification of technology and service.