Impact of advertising on consumer buying behaviour

The present research paper is focusing on impact of advertising on consumer's buying behaviours. Non personal communication through mass media that is paid for by an identified sponsor. The primary data of study is collected through questionnaires and secondary data was collected through internet, journals and business magazines. This survey study was conducted December 2018. a sample of 100 respondents was taken, company named harmony advertising agency was the mentor for this research. the study explores that a creative and well executed advertising has always a great impact on buying trends or buying behavior of the consumer. likewise celebrity endorsement also have strong impact on consumer buying behavior. Thereforethe study concludes that the positive impact of all these factor.