2016•International Journal of Advanced Research in Management and Social SciencesRequires access

The impact of advertising on consumer buying behavior

Giehlito Cammayo Dulin

Open publisher page 2 citations

Abstract

This research was conducted to determine the impact of advertising on consumer buying behavior. A sample of one hundred fifty respondents were considered in the study taken from the different sectors of the community in Tuguegarao City.

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What this paper is about

This research was conducted to determine the impact of advertising on consumer buying behavior. A sample of one hundred fifty respondents were considered in the study taken from the different sectors of the community in Tuguegarao City.

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OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This research was conducted to determine the impact of advertising on consumer buying behavior. A sample of one hundred fifty respondents were considered in the study taken from the different sectors of the community in Tuguegarao City.

Key concepts: Advertising, Sample (material), Marketing, Consumer behaviour, Mathematics, Business, Engineering, Chemistry

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