Invisible no more: White racialization and the localness of racial identity

Abstract What does it mean to be white? How do whites see themselves and other white people, racially? These are empirical questions, questions that sociologists have spent decades trying to answer. Among numerous findings, none have been as pronounced as white racelessness; the theory that whites possess invisible, or raceless, identities. Despite its influence on our understanding of race, the construction of whiteness as an invisible identity has been called into question, as a number of scholars, past and present, focus more on the local dynamics of white racialization. For a growing cross‐section of whites, modern cultural and demographic change has shattered the illusion of white normality, causing them to confront their own racial identities in intimate and explicit ways. How do these and other whites respond to being seen as white? Though adept at detailing the way whites conceptualize white racial identity, generally, sociologists have been far less successful in examining how whites conceptualize white racial identity, locally. In this article, after reviewing both general and local constructions of white racial identity, I argue that going forward, researchers need to dispense with contextual overgeneralizations and focus more the localness of white identity formation.