Leaping Innovation Barriers for Business Longevity PurposeBased on Different Measurements of Innovation

This article discusses that every business will face challenges to survive in the market. Therefore, continuous innovation is a step that must be taken by business people to be able to maintain their business continuity. Innovation is an intangible asset condition that every business should have. However, there will be obstacles to achieving innovation faced by businesses. Barriers to innovation may arise from the company's internal environment or external market conditions that are quite influential for the business. Therefore, business owners must be able to overcome innovation barriers by creating a positive and innovative business environment, especially in this pandemic era. The balance of innovation in each line of business will be able to encourage longevity and sustainable performance in the business. Unfortunately, there is no standard measure for business innovation. The success of a business innovation is highly dependent on the ability of leaders to execute their innovative ideas and the enthusiastic response of their subordinates.