2004Journal of Business StrategyRequires access

Business model innovation breakthrough moves

Donald W. Mitchell, Carol Bruckner Coles

Open publisher page 203 citations

Abstract

While there are multiple breakthrough moves a company can adapt for business model innovation, leaders need to focus more on improving their skills in this area, for example by paying more attention to innovations in other industries. The potential to add business model innovation breakthroughs in a particular company is often largely untapped, but companies that make this activity a priority will gain large, sustained advantages over competitors.

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What this paper is about

While there are multiple breakthrough moves a company can adapt for business model innovation, leaders need to focus more on improving their skills in this area, for example by paying more attention to innovations in other industries. The potential to add business model innovation breakthroughs in a particular company is often largely untapped, but companies that make this activity a priority will gain large, sustained advantages over competitors.

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OpenAlex reports 203 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

While there are multiple breakthrough moves a company can adapt for business model innovation, leaders need to focus more on improving their skills in this area, for example by paying more attention to innovations in other industries. The potential to add business model innovation breakthroughs in a particular company is often largely untapped, but companies that make this activity a priority will gain large, sustained advantages over competitors.

Key concepts: Competitor analysis, Business, Business model, Focus (optics), Marketing, Industrial organization, Process management, Optics

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