Business model innovation breakthrough moves
Donald W. Mitchell, Carol Bruckner Coles
Abstract
Donald W. Mitchell, Carol Bruckner Coles
Abstract
While there are multiple breakthrough moves a company can adapt for business model innovation, leaders need to focus more on improving their skills in this area, for example by paying more attention to innovations in other industries. The potential to add business model innovation breakthroughs in a particular company is often largely untapped, but companies that make this activity a priority will gain large, sustained advantages over competitors.
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While there are multiple breakthrough moves a company can adapt for business model innovation, leaders need to focus more on improving their skills in this area, for example by paying more attention to innovations in other industries. The potential to add business model innovation breakthroughs in a particular company is often largely untapped, but companies that make this activity a priority will gain large, sustained advantages over competitors.
Key concepts: Competitor analysis, Business, Business model, Focus (optics), Marketing, Industrial organization, Process management, Optics