2002•Journal of Marketing Management ResearchRequires access

An Impact of Market Orientation and Creating Knowledge Competence on the Competitive Advantage of New Products in Korean Venture Business

Bong-Jin Cho, 심철, 임준상

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Key concepts: Business, Competitive advantage, Competence (human resources), Market orientation, Commerce, Industrial organization, Marketing, Management

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An Impact of Market Orientation and Creating Knowledge Competence on the Competitive Advantage of New Products in Korean Venture Business — Research Paper | ScholarLens