Coordinated development of agricultural economy and rural tourism based on big data

In China’s national economic system, the agricultural economy is an important component. Regardless of the development model, development direction and scale of the agricultural economy, it will have an important impact on the development and progress of the national economy. As the country attaches great importance to agricultural development, the reform of agricultural development is gradually being deepened. The application of big data can effectively analyze the agricultural economy and rural tourism market information, which is conducive to promoting the coordinated development of the two. At the same time, China has put forward a strategy of “village revitalization”, which brings new development opportunities for agricultural economy and rural tourism. Based on this, this article first analyzes the connotation and characteristics of big data, then introduces the development of agricultural economy and rural tourism under big data, and finally discusses the strategy of combining the two to improve the overall quality of rural economic development.