Cultural Connotation & Development of Rural Tourism in China

Over the past few years,some dents have been made in rural tourism.In general,however,the products which rural tourism industry develops are simple,and the cultural connotation is not abundant enough and it remains at the stage of sightseeing tourism.The taste of rural tourism is not enough.The key to keep rural tourism sustainable is rural culture.The writing attempts to define the connotation of rural culture,analyze the reason of rural tourism development and the misunderstanding of rural tourism,and then it gives some advice about exploiting cultural connotation of rural tourism.