MARKET BASED MANAGEMENT: POSITIONING OF AGRICULTURAL GOODS ON THE LOCAL MARKET

The marketing strategies have become widely used in all countries with relatively developed market economies. Moreover, the marketing strategy of a certain company is closely related with logistics methods for moving goods. The essence of the traditional market economy is that every producer and trader sold goods without knowing the general demand and supply situation, which led to systemic crises of overproduction of goods with all its negative economic consequences. Thanks to the developing of the concept of marketing, the market economy evolved and allow close coherence between production and supply of goods with real solvent demand and thus prevent crises in the market. The appropriate logistic strategy is a key aspect for developing of the right marketing politic, because the right logistic contribute to the most rational and efficient movement of products from the producer to the consumers with the lowest costs possible.The marketing of products has arisen on the basis of the high level of market economy development. One of the conditions for the right marketing development is the saturation of the market with commodity goods and services, which completely satisfy the needs of potential buyers, taking into account their solvent demand. Nowadays, marketing is the main method used by manufacturers and brokers of goods in all developed countries in the world. This method is closely linked to the high level of production, requiring a close alignment with the opportunities for marketing of the products on the free market, taking into account competition with other firms. The marketing strategy is determined by the level of production of goods, the high costs of assimilation of new types of products, the risk of their realization in the conditions of fierce competition in the market, as well as the increasing costs for maintaining R&D department. Marketing is any activity that leads you to sell a product. When the company decides what products to sell, what price to ask, where and how to sell them, and how to promote them – the marketing strategy is completed.