Current Pharmaceutical Marketing Problems and Solutions

After China's accession to the WTO,the market has gradually changed from a seller's market into a buyer's market.Facing the buyer's market,few enterprises convert pressure as a driving force to reform the structure,innovate the technology and create the product,then draw up a series of effective marketing strategies,in the fierce market competition win the upper hand.But more enterprises don't change the concepts,and can not meet the needs of the market economy.This paper finds out current pharmaceutical enterprises marketing problems and puts forward the solutions.