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Marketing Research
David A. Aaker, V. Kumar, George S. Day, David J. Luck
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Abstract
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David A. Aaker, V. Kumar, George S. Day, David J. Luck
Abstract
An abstract is not available in the OpenAlex record for this paper.
OpenAlex reports 3560 citations for this work. Citation counts describe recorded attention and do not establish research quality.
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Key concepts: Marketing research, Business, Marketing