Philip T. Kotler, Gary Armstrong
Abstract
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework.
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Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework.
Key concepts: Marketing, Face (sociological concept), Globalization, Internationalism (politics), Marketing management, Marketing science, Marketing strategy, Balance (ability)