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2013•Asia Pacific journal of marketing and management reviewOpen access

Impact of Advertisement on the Brand Preference of Aerated Drinks

Brajdeep Singh

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Abstract

This paper extends research linking advertisement factors which effecting consumer Preference from one product to another product . aerated drinks companies are spending a lot of money on their Advertisements, celebrities etc. About 35% of the total cost is Advertising cost for a aerated drink company. Therefore Advertising is an important aspect of the companies to promote their product, and generate sales. It is also important for the companies to know whether their advertisements are effective or not, In order to check the impact of the advertisements, we have taken this as our research problem.

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What this paper is about

This paper extends research linking advertisement factors which effecting consumer Preference from one product to another product . aerated drinks companies are spending a lot of money on their Advertisements, celebrities etc. About 35% of the total cost is Advertising cost for a aerated drink company. Therefore Advertising is an important aspect of the companies to promote their product, and generate sales. It is also important for the companies to know whether their advertisements are effective or not, In order to check the impact of the advertisements, we have taken this as our research problem.

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OpenAlex reports 12 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This paper extends research linking advertisement factors which effecting consumer Preference from one product to another product . aerated drinks companies are spending a lot of money on their Advertisements, celebrities etc. About 35% of the total cost is Advertising cost for a aerated drink company. Therefore Advertising is an important aspect of the companies to promote their product, and generate sales. It is also important for the companies to know whether their advertisements are effective or not, In order to check the impact of the advertisements, we have taken this as our research problem.

Key concepts: Advertising, Business, Product (mathematics), Brand preference, Order (exchange), Preference, Marketing, Brand awareness

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