Effectiveness of Cold Drink Advertisement on Effectiveness of Cold Drink Advertisement on Effectiveness of Cold Drink Advertisement on Effectiveness of Cold Drink Advertisement on

A consumer is the central point in business. Now a days attracting & satisfying customers is the most difficult than producing the goods. For any product s, many brands are available in the market. Every company wants to increase its market share. Now buyers dominate the market. So sellers have to make a lot of efforts to attract & to persuade the persons to purchase its products & services. Advertising is an important means to influence consumer’s attitude & purchase behavior. Advertising increases brand familiarity, develop brand image & helps the organization in increasing its market share. Advertising is to invest resources in purchase time or space in mass media such as T.V, Radio, and newspapers, magazines that helps to promote the company’s product or services.