Strategic Management Of The Romanian Telecommunication Services

Analysing the Gross domestic product in Romania, by category of resources, in 2016, the Information and communication industry generated 40, 485 million lei (around 9 billion Euros) to the economy development, with a total number of employees of 168, 000 people. Regarding the activities of telephony in Romania, there were a total number of 27 million connections in 2016 according to the National Authority for Management and Regulation in Communications, of which 4 million fixed connections and 23 million mobile telephony connections. The present paper analyzed the management activity in the Romanian telecommunication system, presenting vertical integration as a strategic management key and necessity to keep moving forward in this fast field. The research contents four case studies of vertical telecommunication services integration in Romania: Telekom Romania, Orange Romania, Vodafone Romania, Digi Romania. Also we examined the telecommunication companies’ capabilities to undertake an innovation approach to customers. The financial performances shown that vertical integration strategies are the key for success. Combining voice services, both fixed and mobile phone with television and internet represents the future of telecommunication services nowadays and the providers are looking to be a step forward in delivering packages with all this services included.