The importance of the quality of the agricultural product for sustainable success of agricultural holding

Small farms, which are mostly owned by natural persons, characterize the agricultural sector of Serbia. In order for a family farm business or holding to be successful, the following factors can be distinguished: the yield and quality of the products achieved, the prices generated for the products, and, of course, the decisions that are made in order to make the management of the farm more efficient. Given that consumers of agricultural products around the world are demanding increasing product quality, farms should work to improve competitiveness based on quality. The subject of this paper is the importance of the quality of the products for the sustainable success of agricultural holdings in the Republic of Serbia. The main goal of this paper is to provide new knowledge in the field of quality of agricultural products of agricultural holdings with the aim of achieving sustainable success.