Cultural heritage as tourism product
Franklin J. Adejuvvon
Abstract
Franklin J. Adejuvvon
Abstract
The tourism product has been described as the amalgam of all activities, involved in by a tourist in the process of his journey. In his own words, David Jeffries described the tourist product as a "Tourist Package" which includes attractions, facilities, transportation etc. Supporting this opinion, Medlik and Middleton described a tourism product as a "complete experience from the time the tourist leaves home to the time he returns to it". But analysing further a tourism product, one tends to equate it with the normal industrial product, such as electronic appliances or even a loaf of bread which necessity of man demands.
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The tourism product has been described as the amalgam of all activities, involved in by a tourist in the process of his journey. In his own words, David Jeffries described the tourist product as a "Tourist Package" which includes attractions, facilities, transportation etc. Supporting this opinion, Medlik and Middleton described a tourism product as a "complete experience from the time the tourist leaves home to the time he returns to it". But analysing further a tourism product, one tends to equate it with the normal industrial product, such as electronic appliances or even a loaf of bread which necessity of man demands.
Key concepts: Tourism, Product (mathematics), Business, Marketing, Process (computing), Cultural heritage, Advertising, Computer science