2013•Zenith international journal of business economics and management researchRequires access
A comparative study of customer behavior between public and private banks of Udaipur city
Khushbu Agarwal, Dharmesh Motwani, Devendra Shrimali
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Abstract
In the pre liberalization era the Indian banking industry was ruled by public sector banks but with the entrance of private sector banks the Indian banking industry has shown a steep growth. Due to the changing behavior of the customers banks have to raise their quality standards and private banks quickly identified the needs and started giving tough competition to public banks.