2020•Advances in Higher EducationRequires access

Research on the Reform and Practice of "International Marketing" Course

Shuo Feng, Qi Yao, Ame-Fil Love L. Magdaraog

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Abstract

With the continuous deepening of education reform, educational institutions have put forward higher requirements for professional teaching in colleges and universities. International marketing is an important professional course for colleges and universities. The course is designed to cultivate students' language communication skills and practical skills. Under the new education background, it is necessary to further deepen education reform, adopt multiple teaching modes, improve the effectiveness of professional teaching, and cultivate more marketing professionals.

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What this paper is about

With the continuous deepening of education reform, educational institutions have put forward higher requirements for professional teaching in colleges and universities. International marketing is an important professional course for colleges and universities. The course is designed to cultivate students' language communication skills and practical skills. Under the new education background, it is necessary to further deepen education reform, adopt multiple teaching modes, improve the effectiveness of professional teaching, and cultivate more marketing professionals.

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Available abstract

With the continuous deepening of education reform, educational institutions have put forward higher requirements for professional teaching in colleges and universities. International marketing is an important professional course for colleges and universities. The course is designed to cultivate students' language communication skills and practical skills. Under the new education background, it is necessary to further deepen education reform, adopt multiple teaching modes, improve the effectiveness of professional teaching, and cultivate more marketing professionals.

Key concepts: Course (navigation), Higher education, Political science, Public relations, Medical education, Professional development, Pedagogy, Business

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