On Project-Based Curriculum Reform of International Marketing in Higher Vocational Colleges

Project-based curriculum reform in higher vocational colleges is an effective way to promote major construction and improve students' professional competence.Emphasis should be put on highlighting the importance of students' practice,constructing curriculum system based on work flow and deesigning content according to job task,to make theory serve practice.Taking the course of International Marketing as an example,the practical use of project-based curriculum reform is discussed here.