The Effectiveness of Consumer Perceived Mobile Commerce Environment on Shopping Value, Trust, and Information Accept
Jong-Lak Kim
Abstract
Jong-Lak Kim
Abstract
As a useful tool for mobile commerce, smartphones have both advantages and disadvantages. In this regard, previous studies have suggested that the mobile shopping mall environment differs in many respects from the environment of the computer- based Internet shopping mall in the cause of many limitations of the smart phone. Especially, several limitations of mobile commerce constraints and smart phone hardware have a negative impact on consumers
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As a useful tool for mobile commerce, smartphones have both advantages and disadvantages. In this regard, previous studies have suggested that the mobile shopping mall environment differs in many respects from the environment of the computer- based Internet shopping mall in the cause of many limitations of the smart phone. Especially, several limitations of mobile commerce constraints and smart phone hardware have a negative impact on consumers
Key concepts: Mobile phone, Business, Shopping mall, Mobile commerce, Smart phone, The Internet, Value (mathematics), Advertising