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2012•Journal of Consumption CultureOpen access

An effect of consumers' risk perception on information search in international internet shopping mall : Focusing on the comparison with domestic internet shopping mall

박명희, 조소연

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Key concepts: Internet shopping, Shopping mall, Business, Advertising, The Internet, Risk perception, Perception, Marketing

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An effect of consumers' risk perception on information search in international internet shopping mall : Focusing on the comparison with domestic internet shopping mall — Research Paper | ScholarLens