2020•Journal of Hospitality and Tourism ManagementOpen access

The power of engagement: Understanding active social media engagement and the impact on sales in the hospitality industry

Elizabeth Yost, Tingting Zhang, Ruoxi Qi

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Key concepts: Social media, Hospitality, Hospitality industry, Business, Customer engagement, Advertising, Marketing, Power (physics)

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The power of engagement: Understanding active social media engagement and the impact on sales in the hospitality industry — Research Paper | ScholarLens