2021Journal of Hospitality & Tourism EducationRequires access

Factors Influencing Undergraduate Hospitality Students’ Intentions to Choose Careers in the Hospitality Industry

Grace Anthony, Ishmael Mensah, Eunice Fay Amissah

Open publisher page 26 citations

Abstract

There has been a tremendous increase in student enrollment on hospitality management programs in recent years. However, industry practitioners consistently complain about shortage of skilled staff in the hospitality industry. This study sought to examine factors that influence undergraduate hospitality students’ choice of careers in the hospitality industry in Ghana. A survey involving 1,341 undergraduate hospitality students in both traditional and technical universities across the country was undertaken. The results show that intention to operate one’s own hospitality business, interest in hospitality careers, having a personality fit for careers in the industry and peer influence were the best predictors of students’ choice of hospitality careers. It is recommended that educators should emphasize practical and entrepreneurial courses in the hospitality program in both traditional and technical universities.

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What this paper is about

There has been a tremendous increase in student enrollment on hospitality management programs in recent years. However, industry practitioners consistently complain about shortage of skilled staff in the hospitality industry. This study sought to examine factors that influence undergraduate hospitality students’ choice of careers in the hospitality industry in Ghana. A survey involving 1,341 undergraduate hospitality students in both traditional and technical universities across the country was undertaken. The results show that intention to operate one’s own hospitality business, interest in hospitality careers, having a personality fit for careers in the industry and peer influence were the best predictors of students’ choice of hospitality careers. It is recommended that educators should emphasize practical and entrepreneurial courses in the hospitality program in both traditional and technical universities.

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OpenAlex reports 26 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

There has been a tremendous increase in student enrollment on hospitality management programs in recent years. However, industry practitioners consistently complain about shortage of skilled staff in the hospitality industry. This study sought to examine factors that influence undergraduate hospitality students’ choice of careers in the hospitality industry in Ghana. A survey involving 1,341 undergraduate hospitality students in both traditional and technical universities across the country was undertaken. The results show that intention to operate one’s own hospitality business, interest in hospitality careers, having a personality fit for careers in the industry and peer influence were the best predictors of students’ choice of hospitality careers. It is recommended that educators should emphasize practical and entrepreneurial courses in the hospitality program in both traditional and technical universities.

Key concepts: Hospitality, Hospitality industry, Economic shortage, Hospitality management studies, Marketing, Psychology, Business, Public relations

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