LABOUR MOTIVATION MANAGEMENT IN THE SERVICE ENTERPRISES

Nowadays, the problem of applying modern systems of labor motivation is still not sufficiently investigated, this is especially important in the service enterpeises due to the big number of direct interactions between employees and the clients compared to other types of busineses. Labour motivation is a system of tools and ways that are used to create the motivational environment for the company. Different types of the rewards has different motivational features, conditions of efficiency and ways of application. Once rewards are no longer offered, interest in the activity is lost. The creation of an incentive system for rewards is mainly due to a number of organizational difficulties. That is why for each type of rewards and incentives a system of criteria and indicators is developed in such a way as to precisely regulate when and under what conditions they should be provided. Unbalanced, unfair system of material motivation leads to the waste of workers potential and financial possibilities of the service enterprises. Radical transformation of the mechanism of personnel motivation as one of the priority tasks of the economic strategy of the service enterprise is needed.