Paul C. N. Michell
Abstract
Investigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms. Suggests possible future directions for training in this area.
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Investigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms. Suggests possible future directions for training in this area.
Key concepts: Respondent, Marketing, Business, Training (meteorology), Marketing research, Marketing management, Marketing strategy, Marketing effectiveness