Diffusion models of innovation

I don’t think I’d look at it that way. I don’t know if you’ve come across the ‘stepping stones’ strategy for introducing change? It’s by a guy called Havelock, and he’s an American author. he wrote something like A Change Agent’s Guide to Innovation in Education, some years back now. It was quite a simple idea, and it’s something that almost instinctively one tends to do. Do you want to bring about a change? First of all you contact the people you know are already on board with it, and you work with them in order to approach the people that you think are potential converts.