Phillips Ml, Durick Da
Abstract
"Diffusion of Innovation" is a marketing theory that predicts the pattern of adoption of new products. The characteristics of an innovation and the "diffusion stages" of a new product as it moves toward widespread adoption are described. Then, the predictions of diffusion theory are compared to the pattern of adoption of CT.
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"Diffusion of Innovation" is a marketing theory that predicts the pattern of adoption of new products. The characteristics of an innovation and the "diffusion stages" of a new product as it moves toward widespread adoption are described. Then, the predictions of diffusion theory are compared to the pattern of adoption of CT.
Key concepts: Diffusion, Innovation diffusion, Diffusion theory, Business, Product (mathematics), Diffusion of innovations, Marketing, Industrial organization