Brand Preferences of Selected Cosmetics-A Study on Selected Shampoo Products in Coimbatore District

The Indian cosmetic market has outperformed world's leading cosmetic markets in terms of growth in the recent past, it comprises of skin care, hair care, colour cosmetics, fragrances and oral care categories. It has outperformed world's leading cosmetic markets in terms of growth in the recent past. Today Indian colour cosmetics market stands at $200 million and skin care at $450 million. Beauty product manufacturers in India have mostly been catering to the great demand for cosmetics and toiletries that fall into the low-or medium priced categories as the greatest demand in India always revolve around economically priced products. The sector has mainly been driven by improved purchasing power and rising fashion consciousness of the Indian population. The present article analyses past literature and find the relationship between educational qualification and brand preferences of selected respondents in Coimbatore district.