The Intricacies of Consumer Perception and Behaviour of Consumers of Cosmetics in India

The increase in the usage in Cosmetics and toiletries become manifold in India, because along with women more and more men are also using for their personal grooming. There are some cosmetics like body sprays, perfumes and other cosmetics and toiletries are predominantly used by men in India. As a result the rising demand from men, the Indian market is getting enlarged and many players are coming out with cosmetic products especially skin care products for men. With the advent of globalization the increase in usage of cosmetic products and their penetration into many markets leads to high competition among companies and to exploit opportunities offered by this sector. The researcher has made an solemn attempt to find out the intricacies of consumer perception and consumer behaviour of consumers of cosmetics in Visakhapatnam, India.