ScholarLens Back to search
2017•Unpublished venueRequires access

Effects of Green Marketing Strategies on Consumer Purchases Decisions in Retail Sector: A Case Study of Nakumatt Supermarkets

Sarah W. Wanjiru

Open publisher page 0 citations

Abstract

A Project Research Submitted to the Chandaria School of Business in Partial Fulfilment of the Requirement for the Degree of Masters in Business Administration (MBA)

About this research paper

What this paper is about

A Project Research Submitted to the Chandaria School of Business in Partial Fulfilment of the Requirement for the Degree of Masters in Business Administration (MBA)

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

A Project Research Submitted to the Chandaria School of Business in Partial Fulfilment of the Requirement for the Degree of Masters in Business Administration (MBA)

Key concepts: Marketing, Business, Retail industry, Green marketing, Advertising

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
Effects of Green Marketing Strategies on Consumer Purchases Decisions in Retail Sector: A Case Study of Nakumatt Supermarkets — Research Paper | ScholarLens