2019•Journal of the Korea Industrial Information Systems ResearchRequires access

An Empirical Study on the Effect of Customer Satisfaction and Customer delight on Customer Loyalty; Focusing on Repurchase and Customer Retention

Youn-Ja Park

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Key concepts: Customer retention, Customer delight, Business, Customer advocacy, Marketing, Customer equity, Loyalty business model, Customer satisfaction

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An Empirical Study on the Effect of Customer Satisfaction and Customer delight on Customer Loyalty; Focusing on Repurchase and Customer Retention — Research Paper | ScholarLens