Structural Relationship among Brand Equity, Customer Value, Customer Satisfaction, Customer Trust and Customer Loyalty of Outdoor wear

This study has a main purpose that closely examines the structural relationship among brand equity, customer value, customer satisfaction, customer trust and customer loyalty of outdoor wear. In order to achieve it, the sample from hikers using hiking trails were accumulated by using convenience sampling that chose hiking trail in Seoul. The samples were 500 people. and we excluded unsuitable sheet like that were decided as untruthful one and an omission and unclear. So the final samples were 455 people. On the basis of that, The statistical techniques, spss 24.0 and amos 24.0 program have been used for the analysis as per research purpose. The statistical analysis used in the research for a data analysis includes frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structure equation model analysis. The research has drawn the following conclusions, based on the above mentioned research method and its procedures:BR First, The brand equity influences customer value.BR Second, The customer value influences customer satisfaction.BR Third, The customer value influences customer trust.BR Fourth, The customer satisfaction influences customer loyalty.BR Fifth, The customer trust influences customer loyalty.