Analysis of factors affecting the success of rural tourismCase Study: village Moeil city Meshgin

Rural sustainable development, one of the main criteria is the development of the society Which in recent years has not been And to provide appropriate modes of life in the villages Through preserve and enhance the natural and human capabilities and limitations are also reduced. Many planners and policy-makers, tourism, safe and with a clear vision for sustainable development have been introduced. It seems that in our country due to the high potential rural tourism, Statutory mechanism for the development of rural tourism in the village centers and related entities are not seriously looking. Since the rural tourism industry that Development needs sufficient knowledge of the issues and factors affecting environmental, economic, social, cultural, and the institutional framework in each region, In this study, we decided to analyze the factors affecting the success of rural tourism in the village of Moeil of city functions Meshgin, too. In this study, using Cochran formula, the sample size was 234 people Upon which the rural village of 234 questionnaires were Moeil. To analyze the data obtained from factor analysis test (verification and exploration) in the software environment lisrel, SPSS is used. According to Cronbach's alpha reliability was 0.92. The results of factor analysis on the factors indicating the efficacy of six natural factors, economic, social, cultural, physical and institutional development of rural tourism is on successfully. As hypothesis with a significance level of 0.000 confirmed. The results indicate that the two factors and the institutional framework in unfavorable condition Who are in need of attention And natural and cultural factors to attract tourists in the village of high utility and success are the development of rural tourism. In general it can be said that the public sector due to rural tourism planning And the need to address the weaknesses of social and economic factors in the village, A suitable solution to achieve sustainable development in the village is favorable.