Marketing Tools as a Way to Promote Tourism Destination

The United Nations World Tourism Organization (UNWTOO) gives priority to a tourism destination as a key object in the process of tourism product formation [1].A tourism destinationis a territory that attracts tourists with its natural, infrastructural, sporting recreational and etc. capacity with the aim of holding tourism activities in here further.Complex tourism destinations consist of tourism attractions, infrastructure and accompanying services.Currently, there are a lot of tourism destinations around the world, but not each can boast of its difference and creativity in the promotion of its tourist product.In relation to that each territory is becoming interchangeable and exhaustible, resulting in a reduction in tourist arrivals.To prevent that, it is necessary to apply marketing techniques as a tool for attracting tourism flows.