Risto Laulajainen
Abstract
Investigates the images and preferences for six long‐haul “exotic” tourist destinations among a small random sample of prospective Finnish customers. Looks at the promotional problem and suggests further steps for continued research.
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Investigates the images and preferences for six long‐haul “exotic” tourist destinations among a small random sample of prospective Finnish customers. Looks at the promotional problem and suggests further steps for continued research.
Key concepts: Tourism, Marketing, Destinations, Business, Advertising, Destination marketing, Sample (material), Tourist destinations