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2019•Unpublished venueRequires access

E-commerce pillars of success: Amazon.com case study

Carolina Grassi

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Abstract

The e-commerce world. Definition of e-commerce: what is it? Amazon.com. Amazon’s birth and growth. Disruption of the retail market. Amazon’s keys of success. Content analysis of Amazon’s entrepreneurial culture. What future lies for Amazon.com?

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What this paper is about

The e-commerce world. Definition of e-commerce: what is it? Amazon.com. Amazon’s birth and growth. Disruption of the retail market. Amazon’s keys of success. Content analysis of Amazon’s entrepreneurial culture. What future lies for Amazon.com?

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Available abstract

The e-commerce world. Definition of e-commerce: what is it? Amazon.com. Amazon’s birth and growth. Disruption of the retail market. Amazon’s keys of success. Content analysis of Amazon’s entrepreneurial culture. What future lies for Amazon.com?

Key concepts: Amazon rainforest, E-commerce, Business, Commerce, Geography, Computer science, World Wide Web, Ecology

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