Mutual Fund Investment: A New Trend in Investment Style

Investing has been an activity confined to the rich and business class in the past. This can be attributed to the fact that availability of investible funds is a pre-requisite to deployment of funds, but today, investment has become a household word and is very popular with people from all walks of life. Today a number of investment avenues are available to the investors in India. Mutual Fund is one of the favorite investment of all type of investors in India. The emergence and rapid growth of mutual funds can be ascribed to the diversified dimension of Indian capital market.  The success of mutual funds is mainly depends on the investors investment style of investors towards mutual fund. This paper mainly deals with the investor’s investment style in mutual funds in Kerala.