Mumbai Shopping Mall 24x7: Challenges and Sustainable Issues in Digital World

The concept of mall segment in India has seen a colossal transformation in the last few decades. The changing lifestyles, living standard and new generations are transforming malls into retail destinations. Many FDI and other investors also looking a enormous profits in mal culture. Today in dynamic and digital world, the mall concept is not only restricted to Metro or cosmopolitan cities, but it is moving to a normal city and town depending on the business opportunities and living standard of the people of such cities. Mumbai is a vibrant city where culture thrives. It always has a life of its own at night. It is one of the largest commercial capital cities of India where life of people runs 24 hours without any break. In such scenario, the concept of Shopping mall is very beneficial and profitable in Mumbai. The people of Mumbai want to shop and dine all night within a certain limit. The mall are not only the place for shopping but it become a destination for ample of activities and entertainment which include gathering, get together etc. Now the world is transforming towards digitalization and in such scenario, the sustainability of mall is really a tough challenge. The Maharashtra government is has permitted the shops and eateries of malls in Mumbai to be open on a 24-hour, seven-days-a-week basis from 27th January 2020, but no compulsion. Business owners have the flexibility to decide whether they want to do so or not. It has been permitted assuming to get enhancement in jobs and revenues, but whether it’s a beneficial and effective decision, it required to check. The study is based on this concept to find the sustainability issues of the shopping mall in towards digital transforming business model. The study has been done on malls of Mumbai and Navi Mumbai and tried to find the challenges in operating the malls for 24x7.