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On Present Situation and Future of Mall in China

Jinghong Wang

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Abstract

In recent years,Mall has been developed rapidly in China,and has attracted crazy investment.This paper analyzes these problems appeared in the process of developing Mall in China.Such as the vagueness of its concept,blindness of investment,and urgency of profit.Having analyzed the conditions for developing Mall in China.The paper suggests that communal shopping center should enjoy priority,in addition,some relative ideas.

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What this paper is about

In recent years,Mall has been developed rapidly in China,and has attracted crazy investment.This paper analyzes these problems appeared in the process of developing Mall in China.Such as the vagueness of its concept,blindness of investment,and urgency of profit.Having analyzed the conditions for developing Mall in China.The paper suggests that communal shopping center should enjoy priority,in addition,some relative ideas.

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Available abstract

In recent years,Mall has been developed rapidly in China,and has attracted crazy investment.This paper analyzes these problems appeared in the process of developing Mall in China.Such as the vagueness of its concept,blindness of investment,and urgency of profit.Having analyzed the conditions for developing Mall in China.The paper suggests that communal shopping center should enjoy priority,in addition,some relative ideas.

Key concepts: China, Vagueness, Business, Investment (military), Profit (economics), Shopping mall, Blindness, Advertising

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