2020•Unpublished venueRequires access

OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING

Cristina Mihaela BARBU, Ștefan Ponea, Cristiana Bogdănoiu

Abstract

The starting point of the article is the following: is the online environment appropriate to the requirements and needs for affirmation and efficiency of advertising considered a concern by itself? How effective is this advertising model? How can we demonstrate the effectiveness of online advertising? What does this new media bring? The present paper aims to define online advertising in the light of the environment in which it is developed but also of the promotion tools and to present the stages of designing an advertising campaign conducted exclusively in the online environment.

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Available abstract

Key concepts: Online advertising, Advertising, Native advertising, Advertising campaign, Advertising research, Search advertising, Advertising account executive, Promotion (chess)