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2011•Journal of Competition Law & EconomicsOpen access

ONLINE ADVERTISING: DEFINING RELEVANT MARKETS

James D. Ratliff, Daniel L. Rubinfeld

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Abstract

Jnl of Competition Law & Economics (2010) 6(3): 653–686 first published online August 7, 2010 doi:10.1093/joclec/nhq011 The authors would like it known that this study was supported by funding from Google. The authors have no prior involvement in any Google matters. The opinions are solely those of the authors and do not necessarily reflect the views of Google. We wish to thank Hal Varian for his helpful comments throughout.

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What this paper is about

Jnl of Competition Law & Economics (2010) 6(3): 653–686 first published online August 7, 2010 doi:10.1093/joclec/nhq011 The authors would like it known that this study was supported by funding from Google. The authors have no prior involvement in any Google matters. The opinions are solely those of the authors and do not necessarily reflect the views of Google. We wish to thank Hal Varian for his helpful comments throughout.

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OpenAlex reports 19 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Jnl of Competition Law & Economics (2010) 6(3): 653–686 first published online August 7, 2010 doi:10.1093/joclec/nhq011 The authors would like it known that this study was supported by funding from Google. The authors have no prior involvement in any Google matters. The opinions are solely those of the authors and do not necessarily reflect the views of Google. We wish to thank Hal Varian for his helpful comments throughout.

Key concepts: Online advertising, Advertising, Competition (biology), Search advertising, Focus (optics), The Internet, Native advertising, Advertising research

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