Relationship Marketing Strategies

Relationship marketing is a marketing approach that acknowledges the importance of both the buyer and the seller in the marketing process. The core concept is to build longterm relationships with customers. Relationship marketing views marketing as an exchange where both buyers and sellers help shape the direction and outcome of the product that will be offered to the market. Relationship marketing strategy helps the Organization deepen and strengthen its revenue streams on long term basis. Relationship Marketing is a considered to be a core Corporate Philosophy on which the Business strategy is built upon. It is reflected in all of the Marketing disciplines including branding, advertisements, promotions, public relations as well as through all sales channels and networks through which the Company reaches out to the Markets and Customers. The main objective of this paper is to know about the various relationship marketing strategies through which a strong relationship can be build with every customer.