Influence of Four Ps of Marketing in Buying Behavior

Marketing is the process of identifying, anticipating and satisfying customer requirements with an aim to earn profits. In this process marketing manager has to make the decisions regarding advertising, personal selling, pricing, and warehousing. Most prominently, the business has to make decisions with respect to product, price, promotion and distribution to reach customers. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The four Ps make up a typical marketing mix and all the four Ps of marketing influence each other. It is important to handle the four Ps of marketing as it creates a strategy for marketing the products and services. Since right blend of marketing mix can provide success to the business Four Ps must be handled with care and caution. It is interesting to know how four Ps of marketing in influencing the buying behavior for which Cauvery motors, private limited, Mangalore was chosen.