Evolutionary Game Analysis on Logistics Competition of E-commerce Enterprises

Due to the expanded application of the Internet in the field of e-commerce, the development of the logistics industry has entered an era of competition. The two different individual forms of e-commerce and logistics have come together because of the Internet, and they form a consumption closed loop with consumers. In this big development trend, large e-commerce enterprises and small e-commerce enterprises in the process of commercial game, due to the difference of logistics, have affected the market share and the difference of turnover income, so how to improve the competitiveness of enterprises on the basis of controlling logistics costs is explored in this paper. Based on the perspective of evolutionary game, this paper constructs and analyzes the game model of logistics between large-scale e-commerce enterprises and small-scale e-commerce enterprises, and obtains the evolutionary stable strategy. By analyzing the competitive factors between large-scale e-commerce enterprises and small-scale e-commerce enterprises, and further obtains the evolutionary trend of the game results, we can see that the most ideal results are the construction of local networks by large-scale e-commerce enterprises and the cooperation between small-scale e-commerce enterprises and other express delivery services.