The non-observance of cooperative principle and its implicature in american tv sitcom friends

This research aims to discover the non-observance of Cooperative Principle and its implicature in the transcript of American TV sitcom, Friends Season 10. The research is conducted using discourse analysis with pragmatics approach. The theory used are the Cooperative Principle theory by P.H. Grice. The result shows that the non-observance of Cooperative Principle give rise to conversational implicature in the conversation of Friends season 10. The most common type of non-observance of Cooperative Principle found in the transcript is flouting of quality maxim. The occurrences of the non-observances and the implicated meaning behind it depends on the context of the conversation. The most common reason of the non-observance is to deliver sarcastic comment. This research uses TV comedy series as the data, however the limitation of this research is it does not use any humor approach. Hence, the relation between the non-observance or the implicature and the humor will not be investigated.