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2019•International Journal of New Developments in EducationRequires access

On the Teaching Reform of Marketing Planning Course Based on the Teaching Mode of Applied Talents Training

Chunyan Zhao

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Abstract

At present, the major of marketing in Colleges and universities generally aims at training application-oriented talents, while many colleges and universities have weak practical teaching links. Based on the analysis of the current situation of practical teaching of marketing major, this paper puts forward the corresponding optimization suggestions, which provides some basis for strengthening the implementation of practical teaching of marketing major in Colleges and universities.

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What this paper is about

At present, the major of marketing in Colleges and universities generally aims at training application-oriented talents, while many colleges and universities have weak practical teaching links. Based on the analysis of the current situation of practical teaching of marketing major, this paper puts forward the corresponding optimization suggestions, which provides some basis for strengthening the implementation of practical teaching of marketing major in Colleges and universities.

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Available abstract

At present, the major of marketing in Colleges and universities generally aims at training application-oriented talents, while many colleges and universities have weak practical teaching links. Based on the analysis of the current situation of practical teaching of marketing major, this paper puts forward the corresponding optimization suggestions, which provides some basis for strengthening the implementation of practical teaching of marketing major in Colleges and universities.

Key concepts: Course (navigation), Training (meteorology), Teaching method, Marketing, Engineering management, Mathematics education, Business, Engineering

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